Take the Wheel

Unlike the rest of the Mercedes family, the new CLA favored adventure over status. We introduced it via road trips with Instagram's best photographers. Whoever got the most likes kept the car.

Role: concept development, art direction

Cannes: Shortlist - Branded Content and Entertainment
Effie: Silver - Automotive Vehicles
IAB MIXX: Silver - Product Launch
IAB MIXX: Bronze - Branded Content
Webby: Finalist - Social Media
Webby: Finalist - Photography
Smarties: Gold - Lead Generation/Direct Response/Conversion
Smarties: Gold - Product/Service Launch
Smarties: Silver - Brand Awareness