We all really just want the same things. We won the HeForShe business with a campaign that juxtaposed men's faces with the things women usually ask for, revealing that the same words voiced by men are not so strange after all. The art direction illustrates that men are half of the equation. The campaign was extended into a site rebuild where men and women can take the HeForShe pledge.
Role: concept, art direction
Shorty Awards: Finalist - Online Community
Webby: Honoree - Activism