Evolution Tour

The Evolution Tour represented Mercedes' constant evolution to be the best or nothing. To promote the headliners, we created a video series that told an evolution story of a track. Instead of covering another artist's song, they reimagined their own, recording a new version.

Role: concept development, art direction




Bastille- "Laura Palmer" Evolved

Passion Pit- "Dancing on the Grave" Evolved

Bastille- Behind the Scenes

Passion Pit- Behind the Scenes


Young the Giant- "Mind Over Matter" Evolved

Alabama Shakes- "Makin' Me Itch" Evolved

Mayer Hawthorne- "The Stars Are Ours" Evolved

Young the Giant- Behind the Scenes

Alabama Shakes- Behind the Scenes

Mayer Hawthorne- Behind the Scenes